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Mark Anthony Brands is a family-owned, international, house of brands company that includes the original Mike's Hard Lemonade, White Claw, Cayman Jack, MXD, and more. Our history and partnership with MABI dates back over a decade. Today we help create and guide B2B strategic content that unites and positions the total organization as the leader in the Flavor 4th Category in Total Beverage Alcohol (TBA), and showcases the growth that is being driven by "Flavor". From Flavor Forward to Flavor First, consumer tastes and trends are driving this massive shift. Got it? Good.
This turned out to be the most fun we had during the pandemic.
When their sampling plans were cancelled due to the global pandemic, our clients at milkadamia challenged us to come up with an innovative way to show what it's like to taste milkadamia for the first time.
We issued the challenge, "Would you take just one taste of whatever's in this box?" Next we delivered mystery boxes using safety protocols and asked our participants to taste the product live on video chat!
Want to see what happened? Check out the video.
Our retail, trade, and CPG backgrounds all came together to help fine-dining restaurant Carbone introduce themselves to grocery shoppers all across the country. Sure, everyone in NYC knew Mario Carbone, but awareness in middle America was nearly zero. Our social and retail campaign started with a phrase commonly heard in Italian households, "YOU LOOK HUNGRY." and expanded from there to add some new swagger to the sauce aisle.
Carbone was named the fastest growing brand in the center, for the food channel, and the work rolled out to 10,000 stores across the country.
Get out your big spoon and dig in to these results.
We all want to pursue our next project and arrive at our next success. Through our signature 5 phases, we place our clients at the inception point of ideas that propel business growth, drive new adoption and crush the complexity out of today’s marketing landscape.
To see our detailed case studies, client testimonials, and our full capabilities deck, please reach out to founder, Paul Kuzma or managing director, Dahlia Hanin.
The case studies above are just a small sample of our extensive experience across categories and industries.
We love connecting brands, B2B companies, and entrepreneurs with the creative people and tools that will accelerate your marketing and accelerate your growth.
Our goals are to earn your trust, deliver world-class ideas that connect with your audience, and when possible, make milk shoot out of your nose.
The marketing landscape changes fast. We work to provide both foundational strategies and creative ideas that engage that speed of change.
Let's start your conversation today.
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